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It is not easy to spot a niche market in the aviation industry. So it will be interesting to observe how far this experienced guy can get. I wish him a lot of luck.
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Is there ANY journalist in the English-speaking world who understands what a "direct" airline flight is?
"direct" means all legs share one flight number.
I had a "direct" flight CDG-ORD-SEA that had me run through most all of ORD, to find that the plane has shrunk considerably (777 became 737)