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Qantas starts flying non-stop between Australia and London

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Kremilek2

Indeed, the real game changer will be a direct flight between London and Sydney which is to be expected in the next coming years.

Sir Alex is gone long live Sir Alex

The game changer will be the non-stop from LHR to SYD or MEL. Anyone needing to get to the east coast (which is 90% of visitors to Australia and 90% of Australian residents) will not have much time saved by doing LHR-PER-SYD, in fact it may be even longer since the PER-SYD flight is over four hours long. It would generally be faster to connect via Dubai straight to Sydney.

The question is, when Qantas eventually starts LHR-SYD, will this PER-LHR flight still be viable as passengers defect to that service? I suspect the answer will be no.

Houshu

A quick, back of envelope, calculation showed that the route to Sydney would add another 1000mile (following great circle), or 100 minutes more on a jet liner.

ashmash

"If Qantas can offer a direct service for business people that want to get between London and Australia as quickly as possible, it can keep hold of its most profitable passengers while leaving more price-sensitive passengers to other airlines"

This sentence/concept is a bit odd. Presumably most business travellers are not flying half way around the world just to get their passport stamped as quickly as possible. Some lucky fellows may need to visit Perth, one of the loneliest cities in the world, and for them the service is great. However, for most businesspeople, the final destination would be on the east coast where most of the population down under lives (conversely, most Aussies who may consider the service don't leave in Perth).

So if you travel between London and, say, Sydney, what difference does it make if you stop over in Perth or Dubai? There's is still few hours layover.

It sounds like a great service for people who live in or travel to smaller regions of this vast country. I'd rather fly from Hobart to London via Perth than via Sydney and Dubai. This saves much more time and hassle.