Back to blog

Legacy airlines are facing new competitors on transatlantic routes

See blog

Readers' comments

Reader comments are listed below. Comments are currently closed and new comments are no longer being accepted.

Sort:

Wunala Dreaming

Good news. The article could have also mentioned that the likes of NLH are not only targeting budget-conscious backpackers, but are also very attractive to business travellers who fancy a Paris-New York return in premium class for less than 1000 Euros. Which is an absolute bargain compared to what the legacy carriers charge, even if not quite as amazing as BA's or AF's or LH's business classes.

----

I cannot wait for them to reach Asia and Oceania.

Wamboin

One issue, here, is what the legacy carriers offer. They have, over time, made travel less and less pleasant, to the point where one really starts to wonder why people will continue to travel with them, if there is something cheaper on offer which is not all that much different.

dcp123

Unless competition authorities are on their toes, I'd expect the legacy carriers to cross-subsidize their low-cost subsidiaries on all routes on which they have low-cost competition, try to kill off the marginal ones, like Norwegian, by preventing them from charging enough to service their debts and raise fares and eventually eliminate their low-cost units once the new competitors have been killed off, purchased or co-opted into high prices by alliances or the lure of limited competition.
.
Do not trust the over-priced high operating cost entrenched carriers that avoid competition like the plague. They have no idea of how to survive on such low fares, so they will do everything they can to eliminate them as an option. So far, they've been pretty successful at that game.